Blogging on the web, activates the Search Engine Optimisation (S.E.O) enabling growth of your business, story, opinions or interests through relevant content. Key words in the blog post and regular blogging makes for SEO friendly and the likelihood of being found.
Let’s face it, we all strive to be top of the rank! Search engines identify and enable the posts to be found, when people searching for similar content, type the relevant words or phrases connecting them to you.
The plan is, as a blogger, to get noticed and attract the attention of your audience or viewers but more importantly maintaining that relationship, establishing ‘you’ within the online community. Good habits in blogging lie within the layout, editing and updating content, discussion and sharing opinions with your network. Create links related to shared interests and tell your story!
Users will communicate their own needs and relationship with your blog so having a variety of platforms for your business is crucial and blogging as a tool, encourages good personal relationship. Blogging enables organic traffic as search engines share valuable content for those searching for your product or service, this is what drives traffic to you.
Many bloggers use this platform as a diary recording events in their own daily life. Blogs cover a wide range of topics and subjects and therefore when using a blog as a strategic tool for business, people with similar interests will eventually connect with you, increasing your network and profile.
Build your ‘brand awareness‘ through blogging with content in text, multimedia, visuals, layout and a variety of formats. Your blog is the face of your business, be yourself, your brand and engage in conversation in commenting on blog posts! Good manners in acknowledging customers in a reply post goes along way in building healthy relationships and in turn keeping custom and attracting more.
Dialogue in today’s Global Community is growing rapidly, so blog to your heart’s content, to develop healthy professional bonds!